The Artisan's Choice

The Artisan's Choice brings professional quality cake mixes and flours to the home baker. You can buy our products on Amazon or from specialist home baking websites.

If you're looking wholesale bakery ingredients, then please visit our sister company BFP.

Blog posts

Super Simple Biscuit Recipe
A super simple recipe for great tasting homemade biscuits.
- Read more
Bake Off is Back!
Watched GBBO? Want to try it yourself? Use our Genoese Sponge Mix for a super simple Battenberg Cake
- Battenberg
- The Great British Bake Off
- Read more
Victoria Sponge Cake Recipe
Victoria Sponge Cake is one of the most quintessentially British bakes that can be found.
- Sponge Cake
- Victoria Sponge
- Read more

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The Artisan's Choice

Super Simple Biscuit Recipe

Bake Off is Back!

Victoria Sponge Cake Recipe